Videos and printed materials presenting the new targeted consumers segments at a corporate event.
Warburtons was looking to bring to life the results of a market research, to focus their investment in their optimum segments of the consumer population.
In an initial phase of the process, an extensive photographic research was effected in order to represent accurately the market segments - such as "Routine Traditionalists" or "Wholesome Fresh Foodies".
Following Warburtons Brand guidelines, a visual and infographic 90 pages report was composed - backed by a 5 minutes animated video presenting those segments, combining imagery, voice over and animated typography. The video was given at a major corporate event, fuelling enthusiasm and motivation upon the new goals of the business.