Warburton's people
Videos and printed materials presenting the new targeted consumers segments at a corporate event.
Brief:
Warburtons was looking to bring to life the results of a market research, to focus their investment in their optimum segments of the consumer population.
Solution:
In an initial phase of the process, an extensive photographic research was effected in order to represent accurately the market segments - such as "Routine Traditionalists" or "Wholesome Fresh Foodies".
Following Warburtons Brand guidelines, a visual and infographic 90 pages report was composed - backed by a 5 minutes animated video presenting those segments, combining imagery, voice over and animated typography. The video was given at a major corporate event, fuelling enthusiasm and motivation upon the new goals of the business.
