BOXPARK SHOREDITCH
X MADRÍ BEER
Onsite brand activation at BOXPARK SHOREDITCH
Brief:
Activating a new beverage brand through OOH culture-focused targeting.
Solution:
Collaborating with the design team at HAVAS LONDON DESIGN, PLO crafted a collection of in situ printed large scale visuals, in brand with MadrÍ universe but associated with a street-punch aesthetic, infused with BOXPARK SHOREDITCH elements.
