GSK PROJECT 90
EMEA Influencer-based Instagram Global campaign
Brief:
Promoting sales and usage of SHINGRIX - a GLAXOSMITHKLINE vaccine against Shingles
Solution:
Collaborating with the creative team at Saatchi&Saatchi Wellness London, PLO brought to life a collection of static and animated visuals, inspired by the Y2K aesthetic, simulating the digital, virus-like, appropriation of some of the biggest EMEA Instagram influencers accounts.
